A little practice. A lot of confidence.
YOUR REAL ESTATE CONVERSATION PLAYBOOK

Know what to say.
Make it your own.

Better conversations start with the right words. Find practical answers to the questions and objections you hear every day.

83 ready-to-use responses16 real-world situationsBuilt for the conversation.
THE SCRIPT LIBRARY

What should I say?

Choose a situation or search what’s on your mind.

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All situations83 responses
AC-061
The Buyer Playbook

How should I greet an open house visitor?

Hi, my name is Jane. Did you see our signs, or did you find us online?

AC-062
The Buyer Playbook

How familiar is the visitor with the neighborhood?

How familiar are you with this community (neighborhood)?

AC-063
The Buyer Playbook

Has anyone compared communities with the buyer?

Has anyone reviewed with you the different communities and the pros and cons of each?

AC-064
The Buyer Playbook

Has anyone reviewed the full range of properties?

Has anyone shown you the full range of properties within your purchasing power?

AC-065
The Buyer Playbook

Has anyone explored off-market properties?

Has anyone taken the time to review off-market properties to see if any would be a good fit for you?

AC-066
The Buyer Playbook

Has anyone explained the home-buying process?

Has anyone sat down with you to walk through the full home-buying process?

AC-067
The Buyer Playbook

Has the buyer had a strategy session?

Has anyone done a full Strategy Session — also called a Buyer Consultation or Investment Plan — with you?

AC-068
The Buyer Playbook

Has anyone reviewed buyer representation changes?

Has anyone reviewed the recent changes in Buyer Representation with you?

AC-069
The Buyer Playbook

How do I invite a visitor to a buyer consultation?

Let’s get together at my office. I want to pull up Google Maps, look at those communities side by side, and do a deep dive into the entire process.

AC-070
The Buyer Playbook

How long does the buyer expect to stay?

How long do you envision staying in your next home?

AC-071
The Buyer Playbook

How do I find out what the buyer already knows?

Help me understand what you already know about [topic]…

AC-072
The Buyer Playbook

Why is the buyer moving now?

Why are you buying a home right now?

AC-073
The Buyer Playbook

What are the buyer’s priorities and deal breakers?

What are your lifestyle priorities and deal breakers?

AC-074
The Buyer Playbook

How do I open the financing conversation?

Will you be paying cash or financing your new home?

AC-075
The Buyer Playbook

How do I introduce my lender?

Great! I have a great lender who will save you a ton of money on your loan. He is very responsive. In fact, if I share your information, he will reach out right away. He'll always share his calendar, so you can pick a time to talk that works for you.

AC-076
The Buyer Playbook

I’m Not Ready

My job isn’t to convince you to buy a home — it’s to make sure you have the information to decide whether it makes sense. I’ll connect you with my financing team. They won’t pull your credit or ask for documents; they’ll simply give you advice. By the end, you’ll either know it’s the right time, or you’ll have a clear plan for when that time comes.

AC-077
The Buyer Playbook

Pre-Approved but Not Writing Offers

I know you’re pre-approved with [Lender X]. That letter tells you what you can do — but has anyone done a consultation to show you if you should? Our team offers a strategy session that covers what happens if the market shifts and how to position yourself like a cash buyer.

AC-078
The Buyer Playbook

I’m Not Buying Anytime Soon

Are you working with a team that actively manages your real estate assets and mortgage liabilities?

AC-079
The Buyer Playbook

We’re Waiting for Rates to Come Down

Has anyone reviewed the net-worth and payment differential of buying now versus waiting?

AC-080
The Buyer Playbook

We Decided to Rent

Has anyone walked you through the net-wealth differential of owning vs. renting? Homeowners on average build 40× greater wealth than renters.

AC-081
The Buyer Playbook

We’re Just Looking

Perfect — what are you looking for? I actually have a few properties in mind already.

AC-082
The Buyer Playbook

We’re Keeping Money in the Stock Market

Has anyone reviewed the capital gains exclusion on a primary residence with you?

AC-083
The Buyer Playbook

I’m Not Paying $X,000 More for This House

Totally understood — what specifically are you looking for? I have a few properties that might be a better fit.

AC-053
Buyer Affordability and Timing Concerns

Buying is not in my budget right now.

I understand. Let us separate those concerns before assuming a purchase is workable. If you want, a lender can review your options, and we can discuss homes only within a budget you are comfortable with. Waiting may also be the right choice.

Follow-up questions & coaching

Clarify first

Is the main concern monthly payment, upfront cash or financial uncertainty?

Ask next

Which cost is the biggest obstacle?

If they push back

Then let us focus on a plan for that obstacle rather than pushing you to shop now.

Next step

Offer a financing review or future planning step with permission.

Coach’s tip

A preapproval amount is not automatically a comfortable household budget.

AC-054
Buyer Affordability and Timing Concerns

We are waiting for interest rates to come down.

No one can promise when rates will change. We can compare what a purchase would look like using current lender figures with your plan to wait. That gives you a decision based on your budget and goals rather than a prediction.

Follow-up questions & coaching

Clarify first

What payment would feel comfortable, and what move timeline matters to you?

Ask next

If rates did not change soon, what would you want to do?

If they push back

Waiting is an option. We can agree on what change would make it useful to revisit the conversation.

Next step

Define a budget or timing trigger for a future review.

Coach’s tip

Never promise a later refinance or rate decline.

AC-055
Buyer Affordability and Timing Concerns

Prices might fall after we buy.

That is a real concern. Future prices are uncertain. Let us consider your expected ownership period, monthly comfort and reasons for moving. We can look at current evidence without pretending it removes the risk of a decline.

Follow-up questions & coaching

Clarify first

How long do you expect to own the home, and how much uncertainty can you tolerate?

Ask next

What would make you comfortable with the decision even if values moved lower for a period?

If they push back

If that possibility would leave you uncomfortable, we should take that seriously and discuss waiting or changing the budget.

Next step

Review the decision with realistic scenarios and relevant professionals.

Coach’s tip

Do not use historical appreciation as a guarantee.

AC-056
Buyer Affordability and Timing Concerns

Renting seems cheaper.

It may be cheaper for your situation. A fair comparison includes the full cost of ownership and the value you place on flexibility and stability. We can gather current housing and financing figures and compare options without assuming buying must win.

Follow-up questions & coaching

Clarify first

Are you comparing monthly costs, flexibility or your longer-term plans?

Ask next

How long do you expect to stay, and what does flexibility mean to you?

If they push back

If renting better supports your plans, that is useful clarity. We can revisit ownership when your circumstances change.

Next step

Prepare a balanced comparison using verified figures.

Coach’s tip

Avoid blanket claims that rent is wasted money or that tax savings are assured.

AC-021
Buyer Consultations and Financing Readiness

Why do I need to speak with a lender before looking?

A lender can help you understand financing options, likely cash needs and a payment range before you invest time in a search. That does not obligate you to buy. We can also discuss your home preferences while you decide how to proceed.

Follow-up questions & coaching

Clarify first

What concerns you about talking with a lender?

Ask next

Is your concern time, sharing information or the credit review process?

If they push back

You can ask the lender what the initial conversation involves before authorizing anything. We can build your search plan around what you are comfortable doing next.

Next step

Offer a lender introduction with permission.

Coach’s tip

Do not promise approval or a particular credit-check outcome; let the lender explain.

AC-022
Buyer Consultations and Financing Readiness

We already have a lender.

Great. You are welcome to use the lender you choose. It would help to understand your comfortable budget, the status of your financing and any timing issues that could affect an offer.

Follow-up questions & coaching

Clarify first

What stage have you reached with that lender?

Ask next

With your permission, may we coordinate the offer timeline with your lender?

If they push back

There is no need to change lenders just to work with me. We can keep communication focused on what is needed for your purchase.

Next step

Coordinate with the chosen lender when authorized.

Coach’s tip

Do not demand private financial documents that the agent does not need.

AC-023
Buyer Consultations and Financing Readiness

We are not buying for another six months.

That gives us time to plan. We can work backward from your target date and decide what is useful now, such as understanding neighborhoods, financing or a current-home sale. You do not need to tour constantly before you are ready.

Follow-up questions & coaching

Clarify first

What needs to happen before you are ready?

Ask next

What would make you move sooner or later?

If they push back

We can keep this light and agree on a check-in closer to your timeline.

Next step

Build a simple milestone plan and follow-up date.

Coach’s tip

Readiness is more useful than labeling a buyer serious or unserious.

AC-024
Buyer Consultations and Financing Readiness

What questions should I ask during a buyer consultation?

Before we talk about individual homes, tell me what you want this move to accomplish. What do you need in the next home, what can you compromise on, and what would make the process difficult? We can then shape a search around your priorities and comfortable budget.

Follow-up questions & coaching

Clarify first

What prompted the move, and what does the buyer hope will improve?

Ask next

Who else is involved in the decision, and when would you like to move?

If they push back

If you are still figuring that out, we can start with what is not working about your current home.

Next step

Summarize priorities and confirm them before proposing a search.

Coach’s tip

Ask one question at a time. Do not turn discovery into an interrogation.

AC-025
Buyer Representation and Agent Selection

Why do I need my own agent?

My role is to help you evaluate properties, understand the process, prepare offers and manage the steps toward closing. Before we work together, we can review the services I provide, the agreement and compensation arrangements so you can make an informed choice.

Follow-up questions & coaching

Clarify first

Which parts of buying do you feel comfortable handling, and where would you want support?

Ask next

Which of those services would matter most to you?

If they push back

If you prefer to handle more yourself, let us clarify what support you want and what services I can offer.

Next step

Review actual services and applicable agreement.

Coach’s tip

Explain real services; do not imply representation is universally free.

AC-026
Buyer Representation and Agent Selection

I do not want to sign anything yet.

I understand wanting to read it first. Let us review the services, scope, duration, compensation and any termination provisions together. You should know what you are agreeing to before deciding whether to work with me.

Follow-up questions & coaching

Clarify first

What about the agreement makes you hesitant?

Ask next

Is your biggest concern commitment, cost or what happens if it is not a good fit?

If they push back

Take the time you need. I can answer questions and explain which services can proceed under our actual process.

Next step

Provide the actual agreement for review.

Coach’s tip

Do not invent cancellation rights, fees or exceptions. Use approved local documents.

AC-027
Buyer Representation and Agent Selection

Can I work with several agents?

It sounds like you want broad access and responsive service. Let us talk about how I would provide those things and review any existing agreements before discussing a new working arrangement. You should understand the expectations on both sides.

Follow-up questions & coaching

Clarify first

What are you hoping several agents will help you accomplish?

Ask next

Is your concern missing properties or being tied to someone who does not respond?

If they push back

You are welcome to compare service approaches before deciding. I can show you how I organize searches and communication.

Next step

Clarify existing commitments and explain the proposed service.

Coach’s tip

Avoid categorical legal claims about exclusivity; refer to actual terms.

AC-028
Buyer Representation and Agent Selection

What if we do not work well together?

That is worth discussing now. Let us agree on communication, availability and how we will raise concerns. We can also review the actual agreement's provisions for changing or ending the relationship so there are no surprises.

Follow-up questions & coaching

Clarify first

What has made previous professional relationships difficult?

Ask next

What communication style helps you feel informed?

If they push back

I cannot promise we will never disagree, but I can commit to addressing concerns directly and explaining your options under our agreement.

Next step

Document communication expectations and review terms.

Coach’s tip

Do not promise an unconditional release unless authorized and documented.

AC-013
Online Leads and Follow-Up

I was just browsing.

That is a reasonable place to start. You do not need to be ready to buy to learn what is available. I can answer a specific question or help you narrow what you see so the search is more useful.

Follow-up questions & coaching

Clarify first

What prompted you to look at homes today?

Ask next

Was there something about this property that caught your attention?

If they push back

No problem. Would you prefer to browse on your own and reach out when you need help?

Next step

Offer the level of help the person requests.

Coach’s tip

Match their stage; do not push an appointment before establishing relevance.

AC-014
Online Leads and Follow-Up

Just send me listings.

I can do that. A few preferences will help me avoid filling your inbox with homes you would never consider. Let us start with location, budget and the features that matter most.

Follow-up questions & coaching

Clarify first

What area, comfortable price range and must-have features should guide the search?

Ask next

What would make a home an immediate no for you?

If they push back

We can start with a small sample, and you can tell me which ones fit. How often would you like updates?

Next step

Create a targeted search with an agreed frequency.

Coach’s tip

Do not require an unnecessary meeting to answer a simple request.

AC-015
Online Leads and Follow-Up

I am too busy to talk.

Understood. I can send the answer to your original question by [preferred channel], and we can talk if you need more detail. Is there a better time, or would you rather keep it to messages?

Follow-up questions & coaching

Clarify first

Would a short message or another time suit them better?

Ask next

What is the one thing you need answered first?

If they push back

No problem. I will leave the next step with you.

Next step

Confirm a channel or end without further pressure.

Coach’s tip

Offer one clear alternative; do not stack more questions onto a rushed person.

AC-016
Online Leads and Follow-Up

What should I say when a lead stops responding?

Hi [Name], it is [Agent Name]. When we last spoke, you were exploring [specific goal]. Has that plan changed? I can adjust the information I send, pause updates or help with the next step—whichever is useful.

Follow-up questions & coaching

Clarify first

What did they originally request, and what contact have they agreed to?

Ask next

If they reply: what has changed since we last spoke?

If they push back

If they say stop: understood, I will stop contacting you. Thank you for letting me know.

Next step

Update contact preferences and avoid an endless follow-up loop.

Coach’s tip

Use a real prior conversation; never fabricate familiarity or urgency.

AC-017
Open House Conversations

We are just looking.

Welcome. Take your time looking around. If you would like, I can point out a few features and answer questions. Are you exploring this neighborhood or comparing homes for a possible move?

Follow-up questions & coaching

Clarify first

What brought the visitors to this property?

Ask next

What have you liked or disliked about the homes you have seen?

If they push back

No problem. Enjoy the tour, and let me know if you need anything.

Next step

Let them explore; ask for feedback if they engage.

Coach’s tip

Make visitors comfortable before asking qualification questions.

AC-018
Open House Conversations

Why do I have to sign in?

The sign-in is used for [actual purpose]. If you want property details or updates, you can choose how to receive them. I can also explain the visitor policy and what information is requested before you decide.

Follow-up questions & coaching

Clarify first

What is the actual sign-in policy for this event?

Ask next

Would you like the property information, or do you just want to tour today?

If they push back

I understand the privacy concern. Let me explain the actual options for this event without adding you to updates you do not want.

Next step

Follow the real event policy and record communication choices.

Coach’s tip

Do not invent a legal or seller requirement. Explain any access condition before collecting data.

AC-019
Open House Conversations

We already have an agent.

Great. You are welcome to look around, and I am happy to answer questions about this property. If you want more information or a second visit, we can coordinate with your agent.

Follow-up questions & coaching

Clarify first

Are they represented, and do they want property information passed through that agent?

Ask next

Is there anything about the home you would like me to help your agent verify?

If they push back

Absolutely. I will leave discussions about your search and representation with your agent.

Next step

Provide property information and coordinate as requested.

Coach’s tip

Do not use the open house as an excuse to undermine existing representation.

AC-020
Open House Conversations

This home is not right for us.

That is useful feedback. What would you change about it to make it a better fit? Understanding that can help narrow your search rather than simply adding more homes to the list.

Follow-up questions & coaching

Clarify first

Which feature or limitation ruled it out?

Ask next

Is that a must-have or something you would trade for another feature?

If they push back

If nothing here fits, that is okay. With your permission, we can identify a few alternatives based on what you learned today.

Next step

Offer suitable next steps while respecting existing representation.

Coach’s tip

A rejected property can still clarify needs; do not argue them into liking it.

AC-001
FSBO Prospecting

I am selling it myself to save the commission.

Keeping more of your proceeds makes sense. Would it help to compare your current plan with an agent-assisted plan, including expenses, time and estimated net proceeds? Then you can decide whether the additional services are worth the cost.

Follow-up questions & coaching

Clarify first

Why did you choose to sell on your own, and what result matters most to you?

Ask next

Which part of selling on your own has taken the most effort so far?

If they push back

You can keep your current plan. If you would like a comparison later, I can prepare one without asking you to decide today.

Next step

Offer a short net-proceeds and marketing review.

Coach’s tip

Respect the seller's plan; never promise that a higher sale price will cover your fee.

AC-002
FSBO Prospecting

Do you actually have a buyer for my home?

I do not have a confirmed buyer for your property right now. I am reaching out to learn about the home and see whether my services could help you. If I identify a real match, I will tell you specifically what I know.

Follow-up questions & coaching

Clarify first

Are you asking about a specific buyer or whether I work with buyers in this area?

Ask next

Are you open to an honest conversation about your selling plan, or would you prefer contact only about a specific buyer?

If they push back

Understood. I will respect that preference and will not suggest I have a buyer unless that is true.

Next step

Record the seller's contact preference.

Coach’s tip

Use this version when there is no confirmed match. Never invent buyers to gain access.

AC-003
FSBO Prospecting

We will try selling it ourselves first.

That is your decision. It may help to choose a review point based on your moving deadline, showing activity and offers. If you want another perspective then, we can evaluate what happened and what you might change.

Follow-up questions & coaching

Clarify first

What would tell you that your current approach is working?

Ask next

When would you like to assess your progress?

If they push back

You do not need to commit to hiring anyone. We can simply compare the results with your goals if you want help.

Next step

Agree on a follow-up date only if invited.

Coach’s tip

Avoid turning the review date into a presumed listing commitment.

AC-004
FSBO Prospecting

We already have plenty of interest.

That is encouraging. The next question is whether the interest is moving you toward your desired result. How are you handling buyer questions, offer terms and the steps between accepting an offer and closing?

Follow-up questions & coaching

Clarify first

Has the interest led to showings or written offers?

Ask next

Where would outside help be useful, if anywhere?

If they push back

If your plan is working, that is good news. Keep my information if a question comes up; there is no need to change course just because I called.

Next step

Offer a relevant resource or close politely.

Coach’s tip

Do not dismiss genuine progress to manufacture a problem.

AC-005
Expired Listings

We are tired of agents calling.

I understand. An unsuccessful sale can be frustrating, and repeated calls do not help. I can leave it here. If you want to discuss what happened at another time, I am available.

Follow-up questions & coaching

Clarify first

Is this a bad time, or would you prefer no further contact?

Ask next

If they welcome discussion: what was the most frustrating part of the experience?

If they push back

I understand. I will stop contacting you.

Next step

End the conversation and record any stop-contact request.

Coach’s tip

A clear refusal ends the pitch; do not treat it as an objection to defeat.

AC-006
Expired Listings

We are taking the house off the market.

That makes sense. Taking a break and abandoning the move are different decisions. If moving still matters, we can look at what would need to change before you would consider trying again.

Follow-up questions & coaching

Clarify first

Have your moving plans changed, or do you need a break from selling?

Ask next

What would make a future attempt feel worthwhile?

If they push back

You do not need to decide now. Would you prefer to contact me yourself when the timing changes?

Next step

Offer a future review only with permission.

Coach’s tip

Respect a decision to stay; do not assume the home remains available.

AC-007
Expired Listings

Our last agent did not do anything.

I can understand why you would want a different experience. Let us identify the gaps: communication, presentation, buyer exposure, pricing or follow-up. I can then show you what I would do, how we would track it and when you would hear from me.

Follow-up questions & coaching

Clarify first

What did you expect to happen, and what actually happened?

Ask next

Which gap had the biggest impact on your confidence?

If they push back

You should not have to take another promise on faith. I can show you a sample plan and reporting schedule before you decide.

Next step

Schedule a fact-based review of the previous campaign.

Coach’s tip

Ask for evidence and avoid attacking the previous agent.

AC-008
Expired Listings

We may relist with the same agent.

If you trust that agent, I respect the relationship. The useful question is what will be different in the next attempt. If you are still evaluating options and are free to do so, I can offer a comparison of strategies.

Follow-up questions & coaching

Clarify first

What is the agent proposing to change this time?

Ask next

What change would matter most to you?

If they push back

That is fine. I will not ask you to disrupt a relationship you have chosen to continue.

Next step

Respect the decision or provide a requested comparison.

Coach’s tip

Confirm representation status before pursuing a listing discussion.

AC-009
Door-Knocking and Neighborhood Conversations

What should I say when someone answers the door?

Hi, I am [Agent Name] with [Brokerage]. I work in this area and wanted to introduce myself. I have a brief update on [verified neighborhood activity]. Is now an okay time for a quick question?

Follow-up questions & coaching

Clarify first

Do I have a truthful, specific reason for visiting this neighborhood?

Ask next

Is there anything about local home values or the selling process you have been wondering about?

If they push back

No problem. I will let you get back to your day.

Next step

Share one relevant fact if welcomed; otherwise leave.

Coach’s tip

Keep the opening short and disclose who you are immediately.

AC-010
Door-Knocking and Neighborhood Conversations

We are not interested in selling.

Understood. You do not need to be selling to have questions about your home. If a local market update would ever be useful, I can help. Otherwise, I will leave you to your day.

Follow-up questions & coaching

Clarify first

Is the homeowner open to any conversation, or clearly ending it?

Ask next

Only if they engage: what would make a neighborhood update useful to you?

If they push back

Of course. Thank you for your time.

Next step

End politely; seek permission before future updates.

Coach’s tip

No moving plan is a valid answer. Do not keep probing after refusal.

AC-011
Door-Knocking and Neighborhood Conversations

How much is my house worth?

I would want to review comparable sales and understand your home's condition before giving you a useful range. I can prepare that and explain the differences rather than guess at your doorstep.

Follow-up questions & coaching

Clarify first

Have there been improvements or condition changes that recent sales might not reflect?

Ask next

Are you looking for a general update or considering a move?

If they push back

If you only need a rough overview, I can start with recent neighborhood sales and clearly label it as preliminary.

Next step

Arrange a valuation review appropriate to their goal.

Coach’s tip

Separate an estimate from an appraisal or guaranteed selling price.

AC-012
Door-Knocking and Neighborhood Conversations

Just leave your card.

Absolutely. Here is my information. If a question about your home or the neighborhood comes up, you are welcome to reach out. Thank you for your time.

Follow-up questions & coaching

Clarify first

Does the person want information only, without further conversation?

Ask next

No further question is needed unless they reopen the conversation.

If they push back

Of course. Have a good day.

Next step

Leave the card if accepted and depart.

Coach’s tip

Do not turn a polite exit into another pitch or assumed permission to follow up.

AC-029
Property Showings

This home is smaller than I expected.

Photos can make proportions difficult to judge. Let us focus on whether the space works for how you would use it. We can review available dimensions and think through your furniture before deciding whether it is a real fit.

Follow-up questions & coaching

Clarify first

Which room or activity needs more space?

Ask next

Which daily activity would be difficult in this layout?

If they push back

If it does not work, that is useful information. We should adjust the search rather than talk you into an unsuitable space.

Next step

Check dimensions or revise search criteria.

Coach’s tip

Do not claim efficient layout makes up for missing space without checking the need.

AC-030
Property Showings

This house needs too much work.

Let us separate cosmetic preferences from issues that need professional evaluation. If you still like the home, we can gather the information and estimates you need before deciding whether the work fits your budget and timeline.

Follow-up questions & coaching

Clarify first

Is the concern cost, time, uncertainty or living through the work?

Ask next

What work would you be unwilling to take on?

If they push back

Then a home with fewer projects may be a better fit. We can use that preference to narrow the next options.

Next step

Arrange appropriate expert input or move on.

Coach’s tip

Do not dismiss condition concerns or invent repair costs.

AC-031
Property Showings

I am not sure about the neighborhood.

Let us identify what you need to evaluate. I can point you to objective information and help you plan visits at different times so you can assess the location for yourself.

Follow-up questions & coaching

Clarify first

Which specific factors matter to you: commute, noise, amenities or something else?

Ask next

What information would help you make that decision?

If they push back

If it still does not fit after you evaluate it, we can focus on areas that meet your stated criteria.

Next step

Provide objective resources and buyer-led comparison.

Coach’s tip

Avoid demographic judgments, steering or unsupported safety assurances.

AC-032
Property Showings

We like it, but want to see more homes.

That is reasonable. Before we add homes, let us identify what this one gets right and what remains uncertain. We can then compare alternatives deliberately instead of starting over with every tour.

Follow-up questions & coaching

Clarify first

What question would another showing help you answer?

Ask next

What would another home need to offer to be a better choice?

If they push back

We can keep looking. If there is a verified deadline on this property, I will explain it so you can decide with the facts.

Next step

Compare finalists, arrange a second showing or continue searching.

Coach’s tip

Never invent competing offers or deadlines to create urgency.

AC-033
Listing Appointments and Choosing an Agent

What should I ask before a listing appointment?

Before we meet, I would like to understand your reason for selling, target timing and price expectations. Are there improvements or concerns about the property I should research? I can then prepare a discussion around your goals.

Follow-up questions & coaching

Clarify first

What would make the meeting useful to the seller?

Ask next

Who should be included in the meeting, and what questions would you like answered?

If they push back

If you are still exploring, that is fine. The meeting can help you compare options without requiring an immediate decision.

Next step

Confirm appointment, goals and useful preparation.

Coach’s tip

Do not presume the seller will sign or require sensitive details without explaining the purpose.

AC-034
Listing Appointments and Choosing an Agent

We are interviewing other agents.

That makes sense. You should feel confident in the person you hire. Tell me what matters most—communication, marketing, pricing advice, timing or something else—and I will show you how my approach addresses it.

Follow-up questions & coaching

Clarify first

What criteria will you use to choose?

Ask next

After our discussion, where do you see strengths or gaps in my plan?

If they push back

You can finish your interviews. Would a written comparison checklist help you evaluate the proposals consistently?

Next step

Agree on a decision process and optional follow-up.

Coach’s tip

Compare services fairly; avoid criticizing competitors you do not know.

AC-035
Listing Appointments and Choosing an Agent

We have a friend who is an agent.

I respect that relationship. If you are still comparing options, it may help to evaluate each plan against the same priorities. I can explain my services without asking you to judge the friendship.

Follow-up questions & coaching

Clarify first

Are you already committed to working with your friend, or still deciding?

Ask next

What would you need to feel confident in the professional side of that decision?

If they push back

If you have decided to work with your friend, I respect your choice.

Next step

Offer a requested comparison or close respectfully.

Coach’s tip

Do not threaten the friendship or assume the friend lacks skill.

AC-036
Listing Appointments and Choosing an Agent

We need to think about it.

Of course. Before we finish, is there something I have not explained clearly or a concern we have not addressed? I can leave a concise summary so you can consider the decision without trying to remember every detail.

Follow-up questions & coaching

Clarify first

What part of the decision still feels unresolved?

Ask next

Is the open question about the plan, price, timing or working together?

If they push back

If you simply want time, that is fine. Would you prefer a check-in on [day], or to contact me when ready?

Next step

Clarify the concern and agree on follow-up only if wanted.

Coach’s tip

Do not treat every delay as a hidden objection; sometimes time is the answer.

AC-037
Marketing and Demonstrating Value

How will you market my home?

I will build the plan around your property's strongest features and the buyers likely to value them. My proposal will specify the presentation, distribution, follow-up and reporting I actually provide, with a launch schedule and clear responsibilities.

Follow-up questions & coaching

Clarify first

What features should buyers understand, and what is the seller's timeline?

Ask next

What did you wish a previous marketing plan had done better?

If they push back

You should be able to see examples and know what is included before agreeing. Let me walk you through the actual deliverables.

Next step

Present a property-specific plan with examples.

Coach’s tip

Replace general claims with services the agent actually delivers.

AC-038
Marketing and Demonstrating Value

Every agent posts homes online.

Posting is one part of the job. The meaningful comparison is how the property is presented, how inquiries are handled and how the response informs our next decisions. Let me show you examples of my actual work and follow-up process.

Follow-up questions & coaching

Clarify first

What difference would matter to you beyond simply appearing online?

Ask next

Which part would give you the most confidence that the plan is being carried out?

If they push back

If another agent offers the same services, compare the execution, communication and total terms—not just the list of channels.

Next step

Show real examples and service commitments.

Coach’s tip

Do not claim exclusive access or superior results without evidence.

AC-039
Marketing and Demonstrating Value

Why would we need several videos?

Different videos can help explain different aspects of the home, such as the layout, outdoor space or a distinctive feature. I would use them when they add useful information. The point is a clear story about your property, not producing a number for its own sake.

Follow-up questions & coaching

Clarify first

What different property features or buyer questions would each video address?

Ask next

Which features are hardest to understand from still photos?

If they push back

If extra videos would not add value, we can discuss a simpler plan that fits your property and the agreed services.

Next step

Explain the purpose of each proposed asset.

Coach’s tip

Do not copy another agent's video volume as a universal requirement.

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Marketing and Demonstrating Value

How will I know the marketing is working?

We will agree on an update schedule and review meaningful activity: inquiries, showings, feedback and offers. Views can tell us something about exposure, but we also need to know whether the right buyers are taking the next step.

Follow-up questions & coaching

Clarify first

What reporting would help you understand progress?

Ask next

How often would you like a concise update, and by what method?

If they push back

If activity is weak, we will review presentation, access, exposure and pricing together rather than rely on one metric.

Next step

Set reporting cadence and review criteria.

Coach’s tip

Avoid equating social views with a guaranteed sale.

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Pricing and Price Adjustments

Let us start high. We can lower it later.

We can review that option. The trade-off is that buyers compare your home with alternatives at the same price, and some may exclude it from their search. Let us look at comparable sales and current competition before deciding where to start.

Follow-up questions & coaching

Clarify first

What is the higher starting price based on?

Ask next

What evidence would make you comfortable choosing a different price?

If they push back

If you choose the higher price, let us agree now on when to review activity and what information would prompt a change.

Next step

Review comparable properties and establish a decision checkpoint.

Coach’s tip

Explain trade-offs without predicting a certain outcome.

AC-042
Pricing and Price Adjustments

Another agent says my home is worth more.

Let us compare the reasoning behind both estimates. Differences in condition, location, timing and comparable selection can change a suggested range. I want you to see how I arrived at my recommendation and where uncertainty remains.

Follow-up questions & coaching

Clarify first

Which comparable properties and assumptions support that estimate?

Ask next

Would you like to review the other analysis alongside mine?

If they push back

If stronger evidence supports the higher range, I am willing to reconsider. The objective is a defensible strategy, not defending my first number.

Next step

Compare evidence and assumptions side by side.

Coach’s tip

Do not accuse another agent of inflating price without evidence.

AC-043
Pricing and Price Adjustments

An online estimate says it is worth more.

An online estimate can be a starting point. Let us compare it with properties buyers are choosing and the details that make your home different. That will give us a more useful basis for a pricing decision.

Follow-up questions & coaching

Clarify first

Does the estimate account for the home's current condition and relevant recent sales?

Ask next

What features do you think the estimate captures or misses?

If they push back

We can keep it in the discussion, but I would not rely on a single automated number to set the asking price.

Next step

Prepare a documented comparable-sales review.

Coach’s tip

Do not claim automated estimates are always wrong.

AC-044
Pricing and Price Adjustments

Why should we reduce the price?

A price change should have a reason. Let us review what buyers have seen, how they responded and whether access or presentation needs work. If the evidence points to price, I will explain the adjustment I recommend and how it relates to your timeline.

Follow-up questions & coaching

Clarify first

What do showings, feedback, offers and competing listings tell us?

Ask next

What result would you need from the next review period?

If they push back

We can discuss holding the price, but we should be clear about the possible effect on your timing and alternatives.

Next step

Agree on a documented change or review date.

Coach’s tip

Do not recommend reductions solely because time has passed.

AC-045
Commission and Service Fees

Will you reduce your commission?

Let us review the fee and services in my proposal. I want you to understand what you would receive and how it supports your goals. We can discuss the terms available through my brokerage and whether the overall arrangement makes sense for you.

Follow-up questions & coaching

Clarify first

Is the concern the total cost, the services included or a competing proposal?

Ask next

Which services do you value most, and where do you see a mismatch?

If they push back

If cost is still the main issue, let us compare the complete proposals and estimated net proceeds rather than looking at one number alone.

Next step

Discuss the actual scope and authorized terms.

Coach’s tip

Never describe one fee as required across the industry or invent brokerage restrictions.

AC-046
Commission and Service Fees

Another agent will charge less.

That may be a valid option. Let us compare what each proposal includes, how the work will be carried out and what communication you can expect. I can explain my fee, but the decision should be based on the total arrangement that fits your priorities.

Follow-up questions & coaching

Clarify first

Are the proposals offering the same services and terms?

Ask next

What about their proposal appeals to you most?

If they push back

If the lower-cost proposal meets your needs better, I respect that. Is there anything about mine you still want clarified?

Next step

Provide a clear comparison without disparaging competitors.

Coach’s tip

Higher price does not automatically mean better service.

AC-047
Commission and Service Fees

Why pay that much when homes sell themselves?

Finding interest is only one stage. My proposal also covers [actual services], such as evaluating offer terms, coordinating next steps and keeping you informed. Let us review the work involved so you can decide whether that support is worth the fee.

Follow-up questions & coaching

Clarify first

Which parts of the sale do you expect to handle easily, and where might you need help?

Ask next

Which part of the process would you most want someone else to manage?

If they push back

If you need a different level of service, we can discuss what options my brokerage actually offers.

Next step

Explain deliverables and responsibilities.

Coach’s tip

Do not exaggerate difficulty or promise a flawless transaction.

AC-048
Commission and Service Fees

Can you guarantee I will net more by hiring you?

I cannot guarantee a higher net result. I can prepare estimates under different prices and costs, explain my strategy and show relevant examples of my work. Then you can evaluate whether the proposed services justify the expense.

Follow-up questions & coaching

Clarify first

What net amount are you aiming for, and what assumptions are you using?

Ask next

Would comparing a few realistic scenarios help?

If they push back

I would rather be clear about uncertainty than promise a number I cannot control.

Next step

Prepare labeled estimates using verified inputs.

Coach’s tip

A scenario is not a forecast; never borrow another agent's results as your own.

AC-049
Seller Preparation and Moving Logistics

I do not want to make repairs or updates.

We can compare selling in the current condition with making selected changes. I would not recommend a project without discussing its cost, timing and likely relevance to buyers. You can then decide which approach fits your priorities.

Follow-up questions & coaching

Clarify first

Is the issue cash, time, disruption or uncertainty about the benefit?

Ask next

Would you consider simple preparation, or do you want to avoid all work?

If they push back

Then let us build the strategy around the current condition and discuss how buyers may respond, without assuming a particular discount.

Next step

Compare as-is and preparation scenarios.

Coach’s tip

Do not promise renovation payback or suggest selling as-is eliminates other obligations.

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Seller Preparation and Moving Logistics

We need to finish projects before listing.

Let us review the list before you spend more. Some work may help presentation, while other projects may not fit your timing or goals. We can identify what needs professional advice and what can be addressed with simpler preparation.

Follow-up questions & coaching

Clarify first

Which projects are unfinished, and what would completion require?

Ask next

Which project is most likely to delay your move?

If they push back

If finishing everything matters to you, we can plan around that. I can help you separate must-do items from optional improvements.

Next step

Create a prioritized preparation and timing checklist.

Coach’s tip

Do not trivialize unfinished or potentially unsafe work.

AC-051
Seller Preparation and Moving Logistics

We need to find a home before selling ours.

That is a planning issue we should address before listing. Let us coordinate your sale timeline with your next purchase and, if financing is involved, ask your lender what is feasible. We can compare options and their costs rather than assume the closings will align.

Follow-up questions & coaching

Clarify first

Do you need sale proceeds for the next purchase, and how flexible is your move date?

Ask next

What concerns you more: moving twice or carrying two homes?

If they push back

If neither is acceptable, we should identify a workable plan before committing to a timeline.

Next step

Arrange a coordinated agent-and-lender planning conversation.

Coach’s tip

Do not guarantee bridge financing, seller flexibility or same-day closings.

AC-052
Seller Preparation and Moving Logistics

I do not want strangers coming through all the time.

Let us set a showing plan that balances your privacy with buyer access. We can discuss notice, available windows and the procedures used for visits. I will explain the trade-offs before we settle on a schedule.

Follow-up questions & coaching

Clarify first

What showing times or arrangements would be manageable?

Ask next

Which days or times should we protect?

If they push back

If access must be limited, we will plan around it and monitor whether buyers can still schedule visits.

Next step

Document a realistic access plan.

Coach’s tip

Do not promise constant availability on the seller's behalf.

AC-057
Referrals, Past Clients and Relationships

How do I reconnect after not staying in touch?

Hi [Name], it is [Agent Name]. I realized I have not stayed in touch as well as I intended. How have things been since [real shared event]? If there is anything about your home or a future move you would like help with, I would be glad to be a resource.

Follow-up questions & coaching

Clarify first

What genuine connection or useful reason do I have for reaching out?

Ask next

How is the home working for you now?

If they push back

If now is not a good time, I understand. You are welcome to reach out whenever a question comes up.

Next step

Listen first and offer relevant help.

Coach’s tip

Acknowledge the gap without turning immediately to a referral request.

AC-058
Referrals, Past Clients and Relationships

How do I ask for a referral naturally?

I have enjoyed helping you with [specific matter]. If someone you know has questions about buying or selling, I would be happy to help them too. If they are interested, would you feel comfortable introducing us?

Follow-up questions & coaching

Clarify first

Have I provided value and chosen an appropriate moment?

Ask next

What would make an introduction easy for you?

If they push back

No pressure at all. I appreciate the relationship, whether or not anyone comes to mind.

Next step

Suggest a permission-based introduction if welcomed.

Coach’s tip

Continued care is never conditional on sending referrals.

AC-059
Referrals, Past Clients and Relationships

I do not know anyone buying or selling.

No problem at all. If someone asks you in the future, you are welcome to pass along my information. In the meantime, is there anything about your own home that I can help with?

Follow-up questions & coaching

Clarify first

Is there any reason to continue the referral discussion?

Ask next

Ask about their home only if it fits naturally; otherwise thank them.

If they push back

Absolutely. There is nothing you need to do.

Next step

End warmly or help with their own question.

Coach’s tip

Do not force them to search through coworkers, family and friends after a clear answer.

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Referrals, Past Clients and Relationships

How do I ask for a review after closing?

Thank you for trusting me with your move. I would appreciate an honest review of your experience if you are comfortable sharing one. I can send the link to make it easy. Is there anything you would like me to know about what went well or what I could improve?

Follow-up questions & coaching

Clarify first

Have I invited honest feedback about the experience?

Ask next

What part of the service stood out to you?

If they push back

No problem. A review is entirely your choice, and I still appreciate the opportunity to work with you.

Next step

Send a review link only if wanted; address feedback directly.

Coach’s tip

Invite honest reviews without requiring a rating or making service conditional.

✳ The goal isn’t a perfect script. It’s a better conversation.